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Discover Fragrance. Discover Identity.

Frag is where fragrance meets innovation, dedicated to creating premium scent and hygiene solutions that redefine the atmosphere of every space. Based in Oman, our brand blends luxury, technology, and nature to craft experiences that awaken the senses. From diffuser machines and aroma oils to hygiene essentials and signature perfumes, every Frag product reflects our passion for quality and design. We believe that a pleasant scent can inspire emotion, enhance well-being, and create lasting impressions — delivering freshness that speaks of sophistication and turning ordinary moments into extraordinary experiences.

 
 

Two Brands, One Fragrance Identity

Aymen 24 – The Art of Modern Luxury

Aymen 24 represents sophisticated elegance crafted for those who appreciate refinement in every detail. Each fragrance is carefully blended with premium ingredients, offering long-lasting performance and a signature aura that stands out effortlessly.
Aymen 24 is more than a perfume—it’s a lifestyle statement of confidence, class, and contemporary charm.

Hyena – Unleash the Wild Within

Hyena is bold, daring, and made for the fearless. This brand captures intense energy and raw attitude through powerful scents that make an unforgettable statement.
Created for individuals who don’t follow trends but create them, Hyena perfumes are strong, energetic, and unapologetically unique.

Innovation

Quality

Elegance

Recents

LOVED BY 2LAKH+ CUSTOMERS

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